Catherine Holland

Representative Matters

Nutrishop, Inc.
Catherine is the lead IP counsel for Nutrishop, Inc., one of the fastest growing chains of retail nutrition stores in the United States. In 2015 the company will have grown to approximately 300 locations in 36 states. She has directed all of the company’s intellectual property efforts, including its extensive licensing program and brand enforcement efforts.

MonkeySports, Inc.
Catherine is the lead IP counsel for MonkeySports, Inc., a sports retailer who has experienced explosive growth through on-line sales in the United States and around the world.  She has directed the company’s brand enforcement efforts on the internet and in social media around the globe. She has also assisted in the launch of the company’s brand into clothing and nutritional supplements.

Impact Beverage, Inc.
Catherine is the lead IP counsel for Impact Beverage, Inc., a dynamic new company which has brought a new sports beverage to the market across the United States. She has directed the company’s brand enforcement efforts on the internet and in social media around the globe. She has also assisted in the launch of the company’s brand into clothing and nutritional supplements.

Speaking

Catherine has spoken extensively in the field of trademark and copyright law, including seminars sponsored by INTA, OCTANe Venture Capital, the Society of Cosmetic Chemists, law firms in Germany and England, the Orange County Patent Law Association, the Orange County and Los Angeles Bar Associations, the Orange County Business Journal, the San Diego Business Journal, and the Advertising Production Association of Orange County.  She has been a guest on the radio program “Southern California Business Focus” where she discussed basic copyright issues.

Catherine has spoken extensively in the field of trademark and copyright law, including:

• Speaker, “Intellectual Property & Technology Law Section Seminar”, Orange County Bar Association, Newport Beach, CA (February 2016)
• Panelist, "Trademark Year In Review,“ Washington in the West 2016, Los Angeles Intellectual Property Law Association (LAIPLA), Los Angeles, CA (January 2016)
• Moderator, “INTA - USPTO Roundtable: Orange County”, Knobbe Martens, Irvine, CA (May 2014)
• Moderator, “INTA - USPTO Roundtable: Los Angeles”, Knobbe Martens, Los Angeles, CA (May 2014)
• Panelist, Knobbe Martens IP Impact -- Trademark Seminar, Menlo Park, CA (July 2013)
• Presenter, “Clearing Marks in the U.S.: What European Practitioners Need to Know”, Taylor Wessing Brand Forum, London, England (March 2013)
• Co-Speaker, “Intellectual Property Protection in the Field of Cosmetics and Personal Care Products”, Society of Cosmetic Chemists (SCC), Los Angeles, CA (March 2013)
• Guest on the radio program “Southern California Business Focus” where she discussed basic copyright issues

She has taught several courses in, and served as an adjunct professor of, intellectual property at several institutions, including: USC Business School for foreign corporations wanting to do business in the U.S.; USC Law School; UC Irvine; UC Riverside; Chapman University; and OC Community College.

Publications

• "Trademark Licensing: Social Media and Quality Control,"New York Law Journal, April 2016
• "To Tweet or Not to Tweet: Social Media and Intellectual Property Issues,"Orange County Business Journal, October 2015
• "Getting the Deal Through: Trademarks 2016," Law Business Research Ltd., September 2015
• Quoted in "Condoms may be key to ‘.sucks’ trademark success, lawyers claim," World Intellectual Property Review (WIPR), July 2015
• "Managing Intellectual Property Assets,” California Business Law Practitioner, Fall 2014
• "Clearing marks in the U.S.: What European practitioners need to know,” 9th Annual Taylor Wessing Brands Forum, London, England, March 2013
• “More Than a Brand Name – Monetizing the Unique Aspects of Your Company and Your Products to Increase your Bottom Line,”  Orange County Business Journal,  November 2012
• Contributing thoughts to "The Avengers face a new adversary: trademark professionals", a blog post on World Trademark Review, September 2012
• "Domain Name Mania - Managing the Mayhem" Orange County Lawyer Magazine, July 2009
• “Managing Intellectual Property Assets,” Chapter 1 in the multi-volume treatise Intellectual Property in Business Transactions published by the California Continuing Education of the Bar, 2008 - 2014
• Legal Guide to Intellectual Property, a book published by Entrepreneur Press, 2007
• “What Is A Copyright” Orange County Business Journal